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C&C agrees exclusive distribution partnership with Tsingtao

Agreement for importation and distribution of Tsingtao in the UK and Ireland

C&C Group plc (“C&C” or the “Group”), the manufacturer, marketer and distributor of branded cider, beer, wine and soft drinks, today announces an exclusive distribution partnership with Tsingtao Brewery Company Ltd. (“Tsingtao”), China’s #1 Beer Company, for the importation and distribution of Tsingtao in the UK and the Republic of Ireland.

Stephen Glancey, Group CEO at C&C Group plc, commented: “This distribution agreement is consistent with our strategy to build an international premium brand portfolio that complements our national and local heritage brands. Tsingtao is a brand with a rich history and has become the UK’s #1 Chinese beer. We are excited about this partnership, the opportunity to broaden Tsingtao’s presence and to introduce this quality beer to discerning consumers across the UK and Ireland”.