C&C agrees exclusive distribution partnership with Tsingtao
Agreement for importation and distribution of Tsingtao in the UK and Ireland
C&C Group plc (“C&C” or the “Group”), the manufacturer, marketer and distributor of branded cider, beer, wine and soft drinks, today announces an exclusive distribution partnership with Tsingtao Brewery Company Ltd. (“Tsingtao”), China’s #1 Beer Company, for the importation and distribution of Tsingtao in the UK and the Republic of Ireland.
Stephen Glancey, Group CEO at C&C Group plc, commented: “This distribution agreement is consistent with our strategy to build an international premium brand portfolio that complements our national and local heritage brands. Tsingtao is a brand with a rich history and has become the UK’s #1 Chinese beer. We are excited about this partnership, the opportunity to broaden Tsingtao’s presence and to introduce this quality beer to discerning consumers across the UK and Ireland”.Read Full Press Release