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Magners & Bulmers History

HomeMagners & Bulmers History

Bulmers Limited of Clonmel

Bulmers Limited of Clonmel, a company within the C&C Group, owns the trade mark BULMERS® in the Republic of Ireland. Bulmers Ltd of Clonmel, Ireland is not connected with HP Bulmer Ltd of Hereford, UK.

BULMERS® Original Vintage Cider produced by Bulmers Ltd of Clonmel, Ireland is sold outside the Republic of Ireland under the name MAGNERS® Original Irish Cider.

Bulmers Cider is a premium, traditional brand of Irish cider. We take a blend of seventeen varieties of fresh apples to create the unique taste of Bulmers Cider. Patiently matured in vats close to the orchards of the Tipperary countryside, Bulmers Cider has a crisp, refreshing flavour and a natural authentic character.

Magners & Bulmers History


HP Bulmer was founded in 1887 in Hereford, England by Henry Percival “Percy” Bulmer, using apples from the orchard at his father’s rectory and an old stone press on the farm next door.



In 1889, his elder brother Fred (Edward Frederick Bulmer), returned from King’s College, Cambridge, to join Percy in his new venture, having rejected an offer of a post as tutor to the children of the King of Siam. With a £1,760 loan from their father, the brothers bought an 8 acre field just outside the city and built their first cider mill in Ryelands Street, Hereford.


In 1905 Dr Herbert Durham, a college friend of Fred’s, became the director of research, pioneering modern cider-making processes by isolating a wild yeast to create the first pure cider yeast culture, which would ensure that fermentations were consistent.



    After buying an orchard in Co. Tipperary, William Magner began to produce his own Irish cider in 1935.


    In 1937, William Magner acquired the rights to produce the Bulmers Cider brand in what later became the Republic of Ireland from H.P. Bulmer, who purchased a 50% share in the business.


    After the war in 1946, H.P. Bulmer purchased the remaining 50% of the Bulmers business in the Republic of Ireland, changing the name to Bulmers Ltd Clonmel. H.P. Bulmer maintained international rights to the Bulmers trade mark, ensuring exports were distributed via the parent company rather than directly exported from Ireland.


    In the early 1960s, H.P. Bulmer produced a “Champagne perry” product in direct competition with Babycham, owned by Showerings Ltd of Shepton Mallet in Somerset. Showerings challenged this in court and H.P. Bulmer lost the case.


    In 1964, H.P. Bulmer was forced to sell Bulmers Ltd Clonmel to Guinness and Allied Breweries, the parent company of Showerings. The company name was changed to Showerings (Ireland) Ltd.


    In 1965, the company moved its main processing operations to a new complex at Annerville, five kilometres east of Clonmel, opened by then Taoiseach, Seán Lemass.


    In 1968, Guinness merged Cantrell & Cochrane with the Irish soft drinks operations of Allied Breweries (later Allied Domecq) to form C&C.


    Majorca, Spain was the first market to sell Magners in May 1999, followed by Munich in Germany in July 1999.


    Magners was first sold in the United Kingdom in late 1999 when the brand was launched in Northern Ireland.


    Continuing to grow in popularity, Magners cider is now sold throughout Europe, Asia, North America, Australia and New Zealand.