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Super-premium and Craft Brands

HomeOur BrandsSuper-premium and Craft Brands

Our growing portfolio of Super-Premium and Craft beers and ciders serves the consumer’s increasing demand for diversity, newness and taste. These are premium products commanding premium prices and support our core brand propositions.

We are targeting that Super-Premium and Craft will represent over 5% of branded volume in the near-term through a combination of in-house innovation, international agency and investment in leading craft brands.