Our Strategy
Our ambition is to be the pre-eminent integrated brands and drinks distribution business serving the UK and Ireland drinks markets
- Provide a range of local and core brands, premium, craft and third-party brands that is unrivalled.
- Our distribution infrastructure provides market leading national scale, reach and efficiencies.
- These brands and asset base are underpinned by our offer: dedicated and passionate people; enhanced customer service; market insight and value.
- The Group has sustainability at its core – with the target of delivering to a better world.
Strategic Pillars | Invest and grow our portfolio of leading local, premium and craft beer and cider brands. | Strengthen our position as the No.1 drinks distribution platform in the UK and Ireland. | Capital allocation to enhance growth and shareholder returns. |
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Medium Term strategic goals |
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Measurement |
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Achievements during FY2022 | Link to Strategic Pillars |
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| Invest and grow our portfolio of leading local, premium and craft beer and cider brands. |
| Strengthen our position as the No.1 drinks distribution business in the UK and Ireland. |
| Capital allocation to enhance growth and shareholder returns. |
Our core strategic objective is to deliver earnings growth.
Existing Businesses
- Create an environment that ensures the health and safety of our colleagues. Further, establish a business culture that nurtures engaged, inspired and committed colleagues, investing in key capabilities for the future
- Grow and strengthen our portfolio: growing cider share and building momentum in our premium beer portfolio as consumer preferences evolve
- Leverage our scale and reach to drive operational efficiencies in our distribution infrastructure, optimising our capacity and ensure a market leading cost to serve
- Drive better customer service through our C&C GB change programme with a simplified and integrated approach which will enhance customer experience and ultimately drive efficiencies into our back office
- Enhance our offer: commercialising the data and insight that is available; continuing to develop our ecommerce offering; and building stronger partnerships with ‘equity for growth’ investments or complimentary agencies
Capital Allocation
- Maintain the strong cash conversion characteristics of the business
- Deleverage the balance sheet, targeting a medium-term target of less than 2.0x Net Debt/EBITDA
- Invest in our brands; review inorganic opportunities and return excess capital to shareholders
Environmental, Social and Governance
- Execute a credible sustainability strategy focussed on people and planet