Bulmers’ new Christmas campaign shines a light on the magic of coming home and keeping beloved festive traditions alive.

Every year, tens of thousands of Irish people return from every corner of the world to reunite with family and friends. Bulmers is celebrating “That First Pint Back” the moment in the local pub that signals Christmas has truly begun. More than just a meeting place, the local becomes the heart of the reunion, where stories flow, friendships are rekindled, and the spirit of homecoming comes to life.

The social ad is rooted in emotion, nostalgia and the unmistakable joy that comes with reconnecting. That First Pint Back captures the warmth, the laughter, and the deep sense of belonging that makes being back home for Christmas so special.

Take a look at the new ad:

The ad features Galway singer Jamie McIntyre’s song West is Home. In addition to this hero video, we’ve captured content with Jamie who invited friends and fans to his local, Reapy’s in Tuam, where they recorded backing vocals and featured in a heartwarming social video celebrating his hometown community.

To extend the campaign’s reach, Bulmers has also teamed up with Irish creator Cassie Stoke, Ireland’s favourite pub reviewer. Cassie brings her audience to Grogan’s for a festive catch-up over a pint of Bulmers and showcases her new favourite locals in her adopted home of Kildare.