C&C Group plc announces that it is bringing together two of the UK on trade’s most respected businesses, Matthew Clark and Bibendum, to form a single, integrated route to market proposition: Matthew Clark Bibendum (MCB).

The move brings together the scale, service and value that Matthew Clark is renowned for with Bibendum’s industry leading wine expertise, leadership and premium portfolio, creating a significantly enhanced offer for customers across the UK hospitality sector.

This integration reflects C&C Group’s continued investment in strengthening its wine business, ensuring it is fit for the future, agile and well positioned to support customers operating in an evolving and highly competitive market.

A simpler, more powerful proposition for customers

Under the new combined proposition, all customers will benefit from:
• Access to a broader, compelling wine range, brought together into a single master list for all MCB customers
• One aligned specialist team based throughout the country, removing duplication and simplifying engagement
• Dedicated wine specialists and teams in all territories to enable growth
• The trusted service, reliability and value of Matthew Clark, enhanced by Bibendum’s deep wine knowledge and category leadership

The result is a streamlined, customer centric offer designed to help hospitality businesses drive profitable growth, navigate changing consumer trends, and unlock new opportunities.

Rob Sandall, C&C Group England and Wales Sales Director said: “Bringing Matthew Clark and Bibendum together is a confident step forward for our customer proposition by simplifying how we operate, removing unnecessary duplication and unlocking the full potential of our range, expertise and scale.

“At a time when hospitality is under real pressure, our focus is on delivering value, quality and service, and on building a strong, sustainable business for the long term. MCB will be a true partner for customers, and our team of passionate, experienced specialists will be on hand to help them grow and navigate ever-changing consumer needs with a range ready to meet every occasion.”

Greater opportunity for suppliers and partners

For wine producers and brand partners across spirits, beer and cider and soft drinks, Matthew Clark Bibendum will offer a full market view and access to the widest customer opportunity in the UK on trade, supported by a portfolio shaped for the evolving needs of modern hospitality.

By removing internal barriers and aligning teams, the combined business will create clearer routes to market, deeper collaboration and stronger, more effective partnerships.

Gillian Murray, C&C Group Director of Commercial Procurement said: “Through MCB, our partners will benefit from access to the widest customer opportunity in the UK as part of a range designed for the challenges of the hospitality landscape.

“The creation of MCB strengthens our position and our focus lies in growing the business while delivering the best possible service to our customers. The enhanced new range coupled with our experienced team brings an exciting offering to our suppliers and customers and we are looking forward to the opportunities that lie ahead.”

Transition period

Matthew Clark and Bibendum customers will continue to be served through the separate route to market propositions until the summer, when the MCB proposition will be fully implemented.