Gin and English sparkling set to sparkle for the Platinum Jubilee

• 10 million consumers plan to drink English wine
• 16 million consumers intend to drink a British-distilled gin
• 24% of consumers plan to celebrate all things British
• A quarter of consumers are planning to consume British products

Gin and English sparkling wine are set to be the winners this Platinum Jubilee weekend, with 30% of consumers set to drink a British-distilled gin and 1 in 5 planning to drink English wine according to drinks insights agency, PROOF Insight.

Just short of two weeks before the long weekend, 33% of 18-34-year-olds have planned an occasion in a pub or bar and a quarter of consumers (25%) have planned to go out for a meal, with more bookings set to be placed in the 10 days leading up to the weekend. The heightened patriotism brought about by the Platinum Jubilee celebrations means that 34% of consumers plan to celebrate all things British and a quarter of consumers (24%) are planning to consume British products.

Gin’s comeback?

The increased enthusiasm for British produce provides a great opportunity for British spirits. 16 million consumers intend to drink a British-distilled gin, and 30% also plan to consume the classic gin & tonic, predicted to be the most popular cocktail serve of the Jubilee weekend. With a number of brands launching limited editions of flavours or bottle designs, and marketing their gin around classic British serves, British gins have a fighting chance of emerging as a Jubilee weekend winner if positioned as the classic British tipple that it is.

English wine’s moment to sparkle

The patriotism of the Platinum Jubilee weekend extends to English wine with 10 million consumers planning to drink it (19%). This in light of growth in the relatively small category over recent years; listings on drinks menus have grown, as has planting of vineyards in the UK which has doubled in the past eight years. English sparkling makes up 70% of the category and this is where the opportunity lies; 17% plan to consume a sparkling wine over 7% wanting to drink a Champagne. English sparkling is well placed to tap into consumers who are wanting to celebrate Britain and consume British drinks, as well as those who are looking to elevate their celebratory moment.