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Welcoming Champagne Lallier to our portfolio

Champagne Lallier, the prestigious Champagne house, owned by Campari Group, has joined Bibendum’s portfolio of wine producers!

Champagne Lallier will be exclusively wholesaled to the On Trade through Bibendum, and to independent merchants through Walker & Wodehouse. Bibendum will work in partnership with Campari UK, focusing on driving sales and distribution of Lallier’s Réflexion series, and the Rosé and Blanc de Blanc, bolstering its already impressive range of Champagnes. Campari Group UK will continue to manage all brand activity as part of this UK only agreement.

Nestled in Ay, in the heart of Champagne’s Grand Cru region, Champagne Lallier was founded in 1906. Led by Cellar Master, Dominique Demarville, Champagne Lallier utilises generations of knowledge from the Lallier team to create the perfect balance of purity, freshness, intensity and depth. Lallier’s innovative Réflexion range brings a fresh perspective on Champagne each year. Champagne Lallier was acquired by Campari Group in 2020.

Andrew Craig, Champagne Buyer for Bibendum and Walker & Wodehouse comments: “I’ve been blow away by the new developments that Campari has brought to Champagne Lallier since they purchased it in 2020. The improvements that Dominique has brought to all the wines is very evident. This was particularly apparent when tasting the vin clair in November 2023 in its winery. With the newly released R.020 as the cornerstone of the range, Lallier is a true rising star of the region. I’m very honoured to be working with Lallier exclusively in the UK market and look forward to working closely with Campari going forward.”

Francesco Cruciani, Managing Director of Campari UK says: “We have worked closely with Bibendum on our spirits range for the UK for some years now. Observing their expertise in premium wine made them the natural choice to launch Lallier’s uniquely fresh perspective on premium champagne in the UK this year, especially as we continue to scale the brand.”

Welcoming Champagne Lallier to our portfolio and here’s to a successful partnership ahead!