Menabrea is now stocked in 235 Lounge and Cosy Club venues as C&C sign a nationwide distribution deal with Loungers, the leading national all-day café-bar operator.

Menabrea Bionda, our premium Italian birra, is now available on draught in all venues.

Loungers was founded in Bristol in 2002 by three friends, Dave Reid, Alex Reilley and Jake Bishop, and has now become a nationwide success with 200 Lounges and 35 Cosy Clubs across the UK. People everywhere will be able to order a pint of Menabrea Bionda, served on draught, in any of their venues.

Demand for world lagers continues to grow and now account for 23.2% of total beer value in the UK (PROOF Insight, CGA OPM MAT to 17/6/23) with Italian beers being amongst the fastest growing. Four out of 10 (37%) beer drinkers prefer to try new brands when treating themselves to premium lager and Menabrea offers consumers a truly authentic world beer experience.

Nick Collins, CEO of Loungers plc said: “We are delighted our customers will now be able to enjoy a lager of such heritage and quality, with Menabrea Bionda proudly pouring in over 200 Lounges and 35 Cosy Clubs across the UK.” 

Kenny Gray, C&C Group’s On-trade Sales Director said: “Loungers is the perfect partner for our premium Italian Alpine birra, with a focus on quality and an experience that differentiates across the on-trade. The informal café-bar setting of Lounge, and the relaxed, timeless glamour of Cosy Club will pair perfectly with Menabrea as an authentic Italian lager, meticulously brewed to be savoured.”