C&C Group announces TRIP distribution partnership

TRIP, the UK’s number 1 CBD drinks brand, is delighted to announce its partnership with C&C Group, the UK’s leading drinks distributor and manufacturer. TRIP and C&C Group will distribute TRIP’s CBD products nationwide, catering to the ever-growing demand amongst consumers for functional alcohol alternatives. With the value of the UK CBD market estimated at £690million in 2021 and expected to be £1 billion by 2025^[1], and one third of pub visits now alcohol free^[2], the partnership signals to the pair’s investment into leading growth in the no and low category.

Clara Shand, Commercial Director at C&C Group said: “Our new partnership with TRIP CBD is an exciting next step in increasing our range of no and low partners. TRIP has revolutionised the low and no space as the leading CBD brand in Europe. Its stylish packaging and innovative marketing campaigns have led to fantastic growth in the UK, and we can’t wait to work together to drive distribution of TRIP.”

Olivia Ferdi, co-founder at TRIP said: “TRIP has proven success in the UK nationwide as an elevated and truly functional alcohol alternative. As the category leader with 89% of the market share of UK CBD drinks, C&C is the natural partner to deepen our work in the on-trade, partnering with their best-in-class expertise and reach.

“Our mission has always been to share calm in the everyday chaos, with next-generation wellbeing products to power lifestyles”, Ferdi adds.

^[1] Association for The Cannabinoid Industry, 2021 “Market Sizing: Demand For CBD Soars During Lockdown As UK Market Now Estimated At £690 Million”

^[2] KAM Insights, 2022 “Low and No 2022: The Customer Perspective”