Heverlee’s summer 2023 campaign is here, with a focus on its hero serve and signature skim.

Featuring headline copy ‘It’s got the edge’ and stunning photography of a Heverlee chalice being skimmed, the new advertising campaign will further support our drive to grow awareness of the premium pilsner.

The campaign is now live across key cities in Scotland, including Glasgow, Edinburgh, Dundee, and Aberdeen. You’ll be able to spot the ads on large-format sites, bus-stops, flypost panels and, if you’re in Edinburgh, on a tram running straight through the city centre. 

Alongside the hero ads, a number of customer-specific creatives will be running in proximity to key venues pouring Heverlee, which will be supported by on-trade sampling activity.

The outdoor ads are being supported by audio on Spotify and YouTube, and a social campaign which is set to further unpack the ‘how’ and the ‘why’ behind the serve.

Senior Brand Manager, Hazel Alexander said: “We are really building momentum with Heverlee, and I’m excited to see our new campaign going live with a premium, crisp and refreshing pint at its heart.

“The campaign picks up where we left off in 2022 with ‘Discover what follows’ and we’re starting to explore the skim, with the payoff for consumers being what follows that moment during the signature serve.”

The campaign has been developed by creative agency John Doe, with media buying from Republic of Media and social content by IMA Home.