Tennent’s
limited-edition
Pilsner
This year, Tennent’s Lager turns 140 years old, and we’re marking the milestone with something truly special: the launch of Tennent’s Bavarian Pilsner, a limited-edition brew inspired by the journey that started it all.
In the 1880s, Hugh Tennent travelled to Bavaria and brought back brewing techniques that would shape the future of Scottish lager. Now, we’re honouring that legacy with a crisp, clean pilsner brewed using German bittering hops and Scottish barley, delivering a smooth finish that’s both refreshing and rooted in tradition. This isn’t just a new product, it’s a celebration of our heritage, our innovation, and our future. It’s a chance to reconnect with the story of Hugh Tennent and the Bavarian roots that helped shape our iconic lager. It’s brewed using traditional Bavarian methods but made right here in Glasgow.
This is the first release from the Tennent’s Vault, a new platform for innovation that draws from our vast brewing heritage and expertise.
This is just the beginning.
BaAd in Glasgow will be pouring the first pints of Tennent’s Pilsner this weekend in celebration of Oktoberfest. From there, the beer will start appearing in select pubs and bars across the central belt.
From early November, you’ll start spotting Pilsner cans in convenience stores and RTM outlets, followed by a full rollout into major retailers like Asda, Morrisons, and Sainsbury’s from November 19th. Pilsner will also be available for a limited time via Tennent’s ecomm.