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Our Strategy

Our long term strategy is to build a sustainable international, cider-led, multi-beverage business through a combination of organic growth and selective acquisitions.

Strategic pillars

Medium term strategic goals

Enhance value of key C&C brands

Brand and product investment to build value of key brands over the long term

Grow Premium and Craft portfolio

Leverage key brand strength and market position to grow our portfolio of Premium and Craft brands

Leading drinks wholesaler in key markets

Deliver unrivalled portfolio strength, value and service to the UK and Irish on-trade through our drinks wholesaling businesses

Rigorous focus on costs and efficiencies

Ongoing commitment to delivering operational efficiencies and cost control

International growth

Grow international volumes of our key brands through strategic alliances

Capital allocation to enhance growth and shareholder returns

Selective acquisitions to fuel sustainable, profitable growth and/or cash returns to shareholders

Financial characteristics

Resilient margins

Cash generation and Balance Sheet strength

EPS growth and cash returns