Scotland’s summer might be unpredictable, but Tennent’s is always ready.

We’re excited to announce the launch of Tennent’s new ‘Braving the Summer’ campaign, which is bold, tongue-in-cheek and taps into our national obsession with the weather, celebrating Tennent’s 140-year legacy of helping us make the most of it—rain or shine. That’s right, 2025 sees our iconic brand celebrate its 140 birthday, born in 1885.

Visuals

A suite of 16 dynamic visuals—half for sunshine, half for rain—are now live across social, digital billboards in Glasgow and Belfast, and out-of-home placements. These assets react to real-time weather, keeping the campaign fresh all summer long.

Rain Cheques

We’re hitting the road with our very own Tennent’s ATM, popping up in the soggiest spots like Skye and Portrush to hand out ‘rain cheques’. These surprise giveaways include everything from free pints to a whopping £1,885 in cash. 

The HoTline

For those rare sunny days, we’ve teamed up with Bauer Media and Q Radio to launch the Tennent’s HoTline. Listeners can share why they deserve a cheeky afternoon off, and radio host Gary Spence will call bosses or family members to help them ditch their plans and enjoy a pint in the sun.

Off-Trade Activation

Our Summer On-Pack Promotion is now live in over 700,000 packs across Scotland and Northern Ireland. Running from 2nd June to 17th August, the promo features 4,011 prizes including cash, merch, and exclusive experiences. 

On-Trade Activation

From 1st July to 17th August, 1,885 venues will be part of our on-trade celebration. We’re rolling out 140 premium kits, QR-coded POS materials, and weekly £1,885 cash prizes.

At Tennent’s we’ve been ‘braving the summer’ since 1885, and this year is no different. Across Scotland and Northern Ireland, come rain or shine, we’ll be pouring.