We’re excited to reveal the progressive new look for Bulmers and Magners, marking the first time both brands have been rebranded in unison.

This extensive project saw over 170 assets redesigned—from cans and bottles to multipacks and trays—resulting in a confident, contemporary new look that celebrates our heritage while positioning us for future growth in a competitive cider market.

What’s New?

• A striking new front-of-pack message: “The Original Irish Cider Since 1935”
• A vibrant red apple that pops on shelf
• Refined illustrations of our iconic vats
• Updated language that proudly reflects 90 years of cider-making tradition

This rebrand helps us tell our story more clearly and consistently—across both sides of the Irish Sea.

This was a true team effort, and we’re incredibly proud of everyone who helped bring it to life. Here’s to the next chapter for Bulmers and Magners!