The campaign celebrates the joy of time well spent with friends and the great conversations that follow. It captures a typical Irish scene where good friends get together over various life events, rehashing the same epic friendship story from a time gone by, all the while enjoying being in the moment with a delicious pint of Bulmers. People’s lives are busier than ever, and the campaign aims to act as a reminder to live in the moment and enjoy time with friends.

Speaking about the new brand campaign, Karl Donnelly, Marketing Director, comments: “We are proud that Bulmers forms part of many people’s social moments at key times in their lives. The Irish are known to tell a great story while enjoying good company and craic with a pint. Our new campaign celebrates those moments with friends and family when you’re fully yourself, basking in that time without thinking about the pressures of everyday life.”  

He continued: “We are proud that Bulmers forms part of many people’s social moments at key times in their lives.  The Irish are known to tell a great story while enjoying good company and craic with a pint. Our new campaign celebrates those moments with friends and family when you’re fully yourself, basking in that time without thinking about the pressures of everyday life.”

The Dublin-based agency Boys and Girls developed the creative for this campaign. The TV and out-of-home advertisements were filmed on location in Ireland as part of a comprehensive 360-degree marketing initiative set to run throughout the summer and beyond.

The campaign will span TV, out-of-home, digital, and PR channels, shaping the brand’s marketing strategy for the next three to five years.