Bulmers launches new Bulmers Zero campaign
We’re excited to announce the launch of our new Bulmers Zero campaign, live from Monday 21st April across a wide range of platforms and channels to drive strong awareness nationwide.
This is the first time we’ve activated Bulmers Zero from an ATL perspective. The plan includes:
Video On Demand
Our brand-new Bulmers Zero video asset will be running across major platforms including Youtube, RTÉ Player, Virgin Media Player, Channel 4, and Sky.
Out of Home
We’ll have nationwide visibility through billboards and bus advertising in Dublin, Cork, Galway, Limerick, and Waterford.
Audio
- Radio: Bulmers Zero audio ads will go live across 35 radio stations nationally
- Digital Audio: We’ll also be live on Spotify and Soundcloud.
- Podcast Sponsorships: We’re sponsoring some key podcasts from May to July, including I’m Grand Mam, Stick to Football, and Tommy & Hector – one podcast per month.
Social & Influencers
We’ll have a strong social media presence, with support from a number of influencers to help amplify our reach and engagement.
Keep an eye out for Bulmers Zero across social platforms and channels – we’re excited to shout about our delicious 0% Bulmers Ireland cider.