As temperatures rise this week, Magners Irish Cider, the UK’s no.1 packaged apple cider brand, is fizzing back onto screens with a new campaign, ‘That’s Magnertism’.

This is the biggest investment into our Magners brand in a decade launching across a wide range of platforms and channels to drive visibility and engagement nationwide across May – August. 

With cider-season underway, the campaign brings a powerful burst of energy and nostalgia, celebrating the brand’s iconic serve over ice while tapping into the force and the feeling that is Magnertism – capturing the unique energy and the power of people and moments spent together.

Consumers will be introduced to Magnertism throughout the UK across the summer on TV, digital, outdoor advertising and social media, with activation to follow in the on and off-trade.

Jane Parlon, director of brand marketing (cider), comments: “‘That’s Magnertism’ captures the unique spark that Magners brings to any moment. It’s nostalgic, effortless, and perfectly timed. We wanted to put Magners back where it belongs; in the hands of every summer lover, festival goer and get-out-on-the-grass type consumer across the UK and, with temperatures set to rise this weekend, it looks like we’ve timed our campaign launch perfectly.”

Get fizzy and make yours a Magners!