Together, we’ve created a series of inspiring video features in which James prepares some of his favourite Italian dishes—each thoughtfully paired with a Menabrea beer to elevate the flavours and the moment.

The content will be shared as collaborative posts on Instagram between James and @MenabreaUK, giving us the opportunity to reach James’ community of more than 750,000 followers and connect with an engaged, food‑loving audience.

By pairing James’ culinary authority with Menabrea’s premium Italian craftsmanship, this partnership highlights how beautifully Menabrea complements great food and enriches premium, lifestyle‑led occasions.

What makes this collaboration especially authentic is James’ genuine enthusiasm for the brand. He regularly enjoys Menabrea at Everyman cinemas and at home—and even requested it for his local pub, where it’s now on tap.

James has already announced the partnership on his social channels, and the full content series will roll out over the coming months, ensuring a strong and sustained presence.