OUR STRATEGY, VISION, VALUES & PURPOSE

Our Strategy

Our ambition is to be the pre-eminent integrated brand led drinks distributor serving the UK and Ireland drinks markets.

  1. INVEST AND GROW OUR PORTFOLIO OF LEADING BEER AND CIDER BRANDS

  2. STRENGTHEN OUR POSITION AS NO. 1 DRINKS DISTRIBUTION PLATFORM IN UK & IRELAND

  3. ALLOCATE CAPITAL TO ENHANCE GROWTH & SHAREHOLDER RETURNS

 

Vision, Values and Purpose

 

We are committed

to building a company that delivers long-term value, an organisation that has an affinity with the markets in which it operates, with sustainability and social responsibility at its forefront.

With our Bulmers, Tennent’s and Magners brands, C&C has a long and rich history at the core of the company, augmented by continually evolving our offer to meet the demand of our consumers and customers.

 

Our Business Model

The execution of our strategy is underpinned by three core assets. These together create a market-leading platform which positions C&C as the pre-eminent integrated distribution business for the UK and Ireland drinks marketss

Brand Strength

An attractive portfolio of Owned
and Agency brands leveraging
C&C’s existing strengths and
market opportunities.

System Strength

To position the Group as
the most efficient, technology and
sustainability driven drinks distribution
system in the UK and Ireland.

Sustainability

A structured and ambitious
programme of continuous
improvement ensuring C&C
delivers to a better world!

  • annual report 2022

    Find out more about our strategy and performance in 2022.