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OUR STRATEGY, VISION, VALUES & PURPOSE
Our Strategy
Our ambition is to be the pre-eminent integrated brand led drinks distributor serving the UK and Ireland drinks markets.
Vision, Values and Purpose
We are committed
to building a company that delivers long-term value, an organisation that has an affinity with the markets in which it operates, with sustainability and social responsibility at its forefront.
With our Bulmers, Tennent’s and Magners brands, C&C has a long and rich history at the core of the company, augmented by continually evolving our offer to meet the demand of our consumers and customers.
Vision
To be the pre-eminent brand-led drinks distribution platform, serving the UK and Irish drinks market, generating stable margins, delivering strong free cash flow and returns for our shareholders.
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Values
To respect people and our planet and aim to bring joy to life, ensuring quality is at the core of everything we do.
![](https://candcgroupplc.com/wp-content/uploads/2022/08/Home_1.jpg)
Purpose
Play a role in every drinking occasion, delivering joy to our customers and consumers with remarkable brands and service.
![](https://candcgroupplc.com/wp-content/uploads/2022/08/Home_1-1.jpg)
Our Business Model
The execution of our strategy is underpinned by three core assets. These together create a market-leading platform which positions C&C as the pre-eminent integrated distribution business for the UK and Ireland drinks marketss
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Brand Strength
An attractive portfolio of Owned
and Agency brands leveraging
C&C’s existing strengths and
market opportunities.
![](https://candcgroupplc.com/wp-content/uploads/2022/07/icon12.png)
System Strength
To position the Group as
the most efficient, technology and
sustainability driven drinks distribution
system in the UK and Ireland.
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Sustainability
A structured and ambitious
programme of continuous
improvement ensuring C&C
delivers to a better world!