We have received our CDP scores for 2025. C&C is now the recipient of an A- for Climate and B for Water, which is a brilliant outcome!

These scores mean that C&C Group is placed in the ‘Leadership’ category for climate change, which ‘represents best practice performance, where the Discloser demonstrates environmental leadership through ambitious strategies, verified progress, and sector-leading action’.

In 2024, only 2% of companies that disclosed through CDP globally achieved an A or A- score for climate change.

Bulmers’ new Christmas campaign shines a light on the magic of coming home and keeping beloved festive traditions alive.

Every year, tens of thousands of Irish people return from every corner of the world to reunite with family and friends. Bulmers is celebrating “That First Pint Back” the moment in the local pub that signals Christmas has truly begun. More than just a meeting place, the local becomes the heart of the reunion, where stories flow, friendships are rekindled, and the spirit of homecoming comes to life.

The social ad is rooted in emotion, nostalgia and the unmistakable joy that comes with reconnecting. That First Pint Back captures the warmth, the laughter, and the deep sense of belonging that makes being back home for Christmas so special.

Take a look at the new ad:

The ad features Galway singer Jamie McIntyre’s song West is Home. In addition to this hero video, we’ve captured content with Jamie who invited friends and fans to his local, Reapy’s in Tuam, where they recorded backing vocals and featured in a heartwarming social video celebrating his hometown community.

To extend the campaign’s reach, Bulmers has also teamed up with Irish creator Cassie Stoke, Ireland’s favourite pub reviewer. Cassie brings her audience to Grogan’s for a festive catch-up over a pint of Bulmers and showcases her new favourite locals in her adopted home of Kildare.

Bulmers is celebrating 90 years of cider-making in Clonmel with a nationwide anniversary campaign that honours its heritage, people, and continuing innovation.

The campaign spans digital, social, and PR activity, reinforcing Bulmers’ position as Ireland’s number one cider brand and a category leader for nine decades.

As part of the celebrations, Bulmers has partnered with O’Neills to launch a limited-edition 90th anniversary jersey.

The retro-inspired collaboration utilises the William Magner Signature – heroing the entrepreneurial visionary who founded the brand 90 years ago, as well as the original VATs from Bulmers’ first location, Dowds Lane. The jersey brings together two iconic Irish brands and is available online at oneills.com. It’s history stitched with flavour.

Check out the 45 sec film as part of the campaign:

The campaign will also be brought to life through creative partnerships with leading Irish talent, including a creative team of Paddy Kirk, John Brow and James O’Connor. Working with long-standing Irish icons and new creative voices, Bulmers is reflecting its heritage while staying connected to modern culture — showing how a brand that has been successful for 90 years remains just as relevant today.

Founded in 1935, Bulmers has grown from a small cidery in Clonmel to a brand with international reach. Its success reflects a balance of heritage and innovation: rooted in orchards and craft, yet evolving to meet consumers’ changing tastes, most recently through the relaunch of Bulmers 0.0, a standout success in the growing no/low alcohol category.

At the heart of the anniversary are the people who have pressed on through generations. Declan Ryan, Regional Sales Manager, represents a three-generation Bulmers family: his grandfather helped to plant the orchards, his father worked as a maintenance fitter at Dowds Lane, and his brother now works at the Clonmel site.

Declan said:

“My family’s connection to Bulmers spans more than 70 years, from planting apple trees to maintaining the facilities and now to my own role in sales. Few brands can say they have that depth of history. What makes Bulmers special is that it has always stayed true to its roots while evolving to meet new generations. That balance is why it continues to thrive after 90 years.”

Lovingly crafted in Clonmel, Co. Tipperary, from the same timeless recipe since 1935, Bulmers is made from a variety of Irish apples and a dedication to nature’s four seasons. Crisp and refreshing, Bulmers has grown from local orchards to become a household name synonymous with good times, shared moments, and raising a glass to life’s wins big and small.

We’re proud to share that our Board Chair, Ralph Findlay OBE, has been named an Advocate in the 2026 global Heroes Role Model Lists, supported by YouTube. The annual INvolve lists spotlight leaders who champion women in business, celebrating Ralph’s long-standing commitment to fairness, inclusion, and equal opportunity.

We’re excited to unveil a new partnership between Menabrea and celebrated TV chef James Martin, widely recognised for his long-running role on BBC’s Saturday Kitchen.

We’re excited to share that Gillian Murray, our Commercial Procurement Director, has been appointed to the Executive Board of the Wine and Spirit Trade Association (WSTA).

Gillian brings over 20 years of experience in the drinks industry across GB and Ireland, and since joining the Tennent’s business in 2014, she’s played a key role in shaping commercial strategy for our route-to-market brands — including Matthew Clark, Bibendum, Tennent’s, Tennent’s NI, and Bulmers.

She’s not only a brilliant leader within C&C, but also a passionate advocate for the wider industry. Gillian has supported organisations like the Benevolent Society (Scotland), Scottish Tourism Alliance, and HIT Scotland, and holds both a degree in Economics from the University of Glasgow and WSET wine qualifications.

Gillian will be working alongside three other members of the WSTA Executive Board:

• Brian Davis, Director at London City Bond
• Robin Copestick, Managing Director at Freixenet Copestick
• Sophie Hogg, Category Director for Grocery Drinks at Sainsbury’s

This is a fantastic recognition of Gillian’s leadership and contribution to the drinks trade. Congratulations, Gillian!

We’re excited to reveal the progressive new look for Bulmers and Magners, marking the first time both brands have been rebranded in unison.

This extensive project saw over 170 assets redesigned—from cans and bottles to multipacks and trays—resulting in a confident, contemporary new look that celebrates our heritage while positioning us for future growth in a competitive cider market.

What’s New?

• A striking new front-of-pack message: “The Original Irish Cider Since 1935”
• A vibrant red apple that pops on shelf
• Refined illustrations of our iconic vats
• Updated language that proudly reflects 90 years of cider-making tradition

This rebrand helps us tell our story more clearly and consistently—across both sides of the Irish Sea.

This was a true team effort, and we’re incredibly proud of everyone who helped bring it to life. Here’s to the next chapter for Bulmers and Magners! 

Scotland’s summer might be unpredictable, but Tennent’s is always ready.

We’re excited to announce the launch of Tennent’s new ‘Braving the Summer’ campaign, which is bold, tongue-in-cheek and taps into our national obsession with the weather, celebrating Tennent’s 140-year legacy of helping us make the most of it—rain or shine. That’s right, 2025 sees our iconic brand celebrate its 140 birthday, born in 1885.

Visuals

A suite of 16 dynamic visuals—half for sunshine, half for rain—are now live across social, digital billboards in Glasgow and Belfast, and out-of-home placements. These assets react to real-time weather, keeping the campaign fresh all summer long.

Rain Cheques

We’re hitting the road with our very own Tennent’s ATM, popping up in the soggiest spots like Skye and Portrush to hand out ‘rain cheques’. These surprise giveaways include everything from free pints to a whopping £1,885 in cash. 

The HoTline

For those rare sunny days, we’ve teamed up with Bauer Media and Q Radio to launch the Tennent’s HoTline. Listeners can share why they deserve a cheeky afternoon off, and radio host Gary Spence will call bosses or family members to help them ditch their plans and enjoy a pint in the sun.

Off-Trade Activation

Our Summer On-Pack Promotion is now live in over 700,000 packs across Scotland and Northern Ireland. Running from 2nd June to 17th August, the promo features 4,011 prizes including cash, merch, and exclusive experiences. 

On-Trade Activation

From 1st July to 17th August, 1,885 venues will be part of our on-trade celebration. We’re rolling out 140 premium kits, QR-coded POS materials, and weekly £1,885 cash prizes.

At Tennent’s we’ve been ‘braving the summer’ since 1885, and this year is no different. Across Scotland and Northern Ireland, come rain or shine, we’ll be pouring.

As temperatures rise this week, Magners Irish Cider, the UK’s no.1 packaged apple cider brand, is fizzing back onto screens with a new campaign, ‘That’s Magnertism’.

This is the biggest investment into our Magners brand in a decade launching across a wide range of platforms and channels to drive visibility and engagement nationwide across May – August. 

With cider-season underway, the campaign brings a powerful burst of energy and nostalgia, celebrating the brand’s iconic serve over ice while tapping into the force and the feeling that is Magnertism – capturing the unique energy and the power of people and moments spent together.

Consumers will be introduced to Magnertism throughout the UK across the summer on TV, digital, outdoor advertising and social media, with activation to follow in the on and off-trade.

Jane Parlon, director of brand marketing (cider), comments: “‘That’s Magnertism’ captures the unique spark that Magners brings to any moment. It’s nostalgic, effortless, and perfectly timed. We wanted to put Magners back where it belongs; in the hands of every summer lover, festival goer and get-out-on-the-grass type consumer across the UK and, with temperatures set to rise this weekend, it looks like we’ve timed our campaign launch perfectly.”

Get fizzy and make yours a Magners!