This is the first time we’ve activated Bulmers Zero from an ATL perspective. The plan includes:

Our brand-new Bulmers Zero video asset will be running across major platforms including Youtube, RTÉ Player, Virgin Media Player, Channel 4, and Sky.

We’ll have nationwide visibility through billboards and bus advertising in Dublin, Cork, Galway, Limerick, and Waterford.

Audio

1. Radio: Bulmers Zero audio ads will go live across 35 radio stations nationally
2. Digital Audio: We’ll also be live on Spotify and Soundcloud.
3. Podcast Sponsorships: We’re sponsoring some key podcasts from May to July, including I’m Grand Mam, Stick to Football, and Tommy & Hector – one podcast per month.

We’ll have a strong social media presence, with support from a number of influencers to help amplify our reach and engagement.

Keep an eye out for Bulmers Zero across social platforms and channels – we’re excited to shout about our delicious 0% Bulmers Ireland cider.

Making a BIG Impact: £3,050 Raised for The Big Issue’s Winter Support Kits

This winter, C&C Group joined forces to support The Big Issue, raising vital funds to help vendors facing extreme poverty. Through canteen till round-ups, bonus ball incentives, volunteering, and generous donations, our colleagues raised an incredible £1,500—which C&C proudly matched, doubling the impact to £3,050!

These funds have provided 87 Vendor Support Kits, packed with essential tools, training, and resources to help vendors continue their work through the toughest months of the year.

For vendors like Will in London, these kits are truly life-changing. “Selling in winter is not too good. A few of my customers go and get me coffee, but no one really likes the winter unless you’re wrapped up for it. But still, I get on with it,” he shared.

Every kit makes a BIG difference, offering vendors the support they need to sustain their work and move towards a brighter future. A huge thank you to everyone who contributed—you’ve helped change lives!

• Excellence in Waste Management Award,

• Sustainable Energy Achievement Award, and

• Sustainable Water Achievement Award. 

The Green Awards celebrate remarkable sustainability efforts by Irish businesses and spotlight companies excelling in environmental stewardship.

These nominations highlight our continued focus on reducing our environmental impact and showcase our leadership in sustainable practices within the drinks industry, covering initiatives including the Tank Farms, our lightweight can programme, 2GoCup, our Solar Array Project, and the installation of our 1 MWh high pressure and temperature heat pump.

Sustainability is central to Bulmers in Clonmel, with water stewardship a key priority. Our proactive water management includes well water level monitoring, supplier engagement, and process optimisation. Innovations like Cleaning-in-Progress (CIP) systems have saved 1.38 million litres annually. Future plans include rainwater harvesting and water recycling to minimise freshwater use. By 2030, we aim to cut water use per unit of production, working towards water neutrality by 2050.

Once again, we have achieved our target of sending zero waste to landfill, and are committed to a circular economy. By-products like spent grain and apple pomace are repurposed for animal feed, with the rest recycled or used for energy. Initiatives such as lightweight cans, plastic elimination, and sustainable packaging have removed 600 tonnes of plastic and 200 tonnes of aluminium. We collaborate with BioDirect to innovate in waste reduction and work with waste haulers to cut emissions. Employee engagement, deposit return schemes, and reusable coffee cups have supported our goal of maximising resource efficiency by 2030.

Clonmel electricity is powered entirely by renewable energy, which generates 1.13MWh annually and cuts CO₂ emissions by 290 tonnes per year. This is further supported by a €1M heat pump investment which recycles waste heat and has reduced our natural gas use by 1,882 tonnes of CO₂ annually, saving up to €120K in energy costs. Our Science-Based Targets aim for a 35% reduction in Scope 1 & 2 emissions and 25% in Scope 3 by 2030, with 67% of suppliers aligning by 2026. Future plans include expanding heat recovery, shifting to biomethane, increasing solar capacity, and upgrading to LED lighting, ensuring long-term sustainability.

Huge shoutout to Shane Kennedy, our environmental engineer based in Clonmel, who led the co-ordination of our Bulmers award submissions, highlighting the great sustainability progress that has been made at Clonmel in recent years.

Congratulations to the entire Bulmers team! Winners will be announced later this month at the Green Awards 2025 ceremony in Dublin.

As we look towards 2025, our Bibendum insights team has used the Wine MODE tool to uncover some exciting wine trends poised to influence the UK On Trade.

French Aligoté

Traditionally known for being a base for Kir, Aligoté is stepping into the limelight. With global warming allowing it to ripen more fully, this varietal now offers vibrant acidity and citrus notes, making it a versatile option on its own. It’s featured in nearly 70% of MODE venues, highlighting its growing popularity.

Spanish Rosado

Spanish Rosado is gaining traction as a fuller-bodied alternative to French rosé. Its rich flavors and robust profile make it a perfect companion to more complex dishes. Currently, Rosado is listed in 6 out of 10 MODE venues, showing its increasing appeal among adventurous wine drinkers.

US Cabernet Sauvignon

Californian Cabernet Sauvignon, particularly from regions like Napa Valley, is making its mark with bold, structured flavors of dark fruits and hints of spice. It’s now found in almost 40% of MODE venues, reflecting its status as a premium choice for red wine lovers.

Italian Primitivo

Primitivo from Puglia delivers a rich, velvety experience with notes of ripe dark fruits and a touch of chocolate. It’s featured in over a third of MODE venues, thanks to its ability to offer a luxurious yet approachable option for wine lists.

Affordable Burgundy

Burgundy wines, particularly Pinot Noir and Chardonnay, are becoming more accessible. These affordable options retain the elegance and complexity Burgundy is known for, making them increasingly popular. Over half of MODE venues have expanded their Pinot Noir selections, with a notable increase in Chardonnay offerings as well.

Australian Chardonnay

Chardonnays from Australia’s Margaret River and Yarra Valley regions are seeing a surge in interest. Known for their balance of fruit and acidity, with a subtle oak influence, these wines are now a staple in 60% of MODE venues, offering a fresh take on a classic varietal.

These trends are set to shape the wine landscape in 2025, bringing new flavors and options to wine enthusiasts across the UK. Read more here: https://www.bibendum-wine.co.uk/news-stories/articles/wine/bibendum-wine-trend-report-2025/ 

Wine MODE captures wine trends as they evolve at the top end of the UK On Trade market. MODE harnesses expert qualitative analysis of the most up-to-date wine lists from a number of cutting-edge venues and uncovers early-stage trends which keep followers ahead of the curve in the wider market. 

As part of our strategic priority of Health & Safety, we have invested in a dedicated Centre of Excellence facility in Birmingham, led by our H&S Director Katie Rodham and the H&S Team, opened by our Chief Operating Officer Andrea Pozzi.

From here, we are focused on delivering a group-wide capability programme aimed at effective Health, Safety and Fleet operational training and essential skills for managers, operational trainers, and our depot-based health & safety reps.

Situated alongside our bustling Birmingham depot, we invited 40 of our valued network colleagues to our immersive Centre of Excellence launch event, where we explored and collaborated across a range of key areas:

• Manual Handling Training & Gloves improvements​, in partnership with Pristine Condition International Ltd;
• Improving delivery point risk assessments and training rig design​;
• Digitalising Safe Work Procedures (SWPs), in partnership with Starling; and
• Vehicle Checks & Load security, in partnership with Octo Cargo Control Ltd.

Shortly, we will be investing in a training rig at our Birmingham Centre of Excellence, designed with collaborative input from operational colleagues. This will provide a safe environment for to drive awareness about common hazards and the safest ways to carry out the important delivery crews roles.

As we approach our busy festive season and our dedication to industry-leading customer service, we’re committed to ensuring our teams and delivery crews operate in the safest possible conditions and return safe home every day.

The campaign celebrates the joy of time well spent with friends and the great conversations that follow. It captures a typical Irish scene where good friends get together over various life events, rehashing the same epic friendship story from a time gone by, all the while enjoying being in the moment with a delicious pint of Bulmers. People’s lives are busier than ever, and the campaign aims to act as a reminder to live in the moment and enjoy time with friends.

Speaking about the new brand campaign, Karl Donnelly, Marketing Director, comments: “We are proud that Bulmers forms part of many people’s social moments at key times in their lives. The Irish are known to tell a great story while enjoying good company and craic with a pint. Our new campaign celebrates those moments with friends and family when you’re fully yourself, basking in that time without thinking about the pressures of everyday life.”  

He continued: “We are proud that Bulmers forms part of many people’s social moments at key times in their lives.  The Irish are known to tell a great story while enjoying good company and craic with a pint. Our new campaign celebrates those moments with friends and family when you’re fully yourself, basking in that time without thinking about the pressures of everyday life.”

The Dublin-based agency Boys and Girls developed the creative for this campaign. The TV and out-of-home advertisements were filmed on location in Ireland as part of a comprehensive 360-degree marketing initiative set to run throughout the summer and beyond.

The campaign will span TV, out-of-home, digital, and PR channels, shaping the brand’s marketing strategy for the next three to five years.

Today marks the renewal of Tennent’s Lager and Scottish Rugby’s enduring 12-year partnership, extending their collaboration until 2028.

The partnership will support Scotland Men and Women, Edinburgh Rugby and Glasgow Warriors as they embark on an exciting period across the next four-year cycle. 

With Scotland Men having already embarked upon the start of a new World Cup cycle, milestones including Scotland Women working towards World Cup qualification, in addition to the two professional teams continuing to compete in the BKT URC and potential further Celtic Challenge leagues, the new deal will see Tennent’s support the sport in the coming years.

For the first time, the partnership with Tennent’s will support the Men’s and Women’s national teams equally. The announcement comes ahead of Scotland Women’s first home match of the Championship against France this weekend.

The extended deal will also see Tennent’s continue its match-day experiences at Scottish Gas Murrayfield with the Tennent’s Up & Under Bar and the ‘Best Seat in the House’ pitch side seat competition for all international games. Tennent’s will also continue to have pourage rights across Scottish Gas Murrayfield, Hive Stadium and Scotstoun for lager, cider, craft beer and non-alcoholic variants.

Paul Menzies, Beer Brand Director at Tennent’s owner C&C Group said: “Tennent’s has been a long-time supporter and champion of Scottish sport, and we are proud to be extending our partnership with Scottish Rugby through to 2028. 

“We are committed to playing our part in the first-class matchday experience at Murrayfield, whether that’s the atmosphere in the Up & Under Bar and the pitchside Best Seat activation, or with those who choose to enjoy a Tennent’s around each game.

“Celebrating the best of Scotland, the new deal will see continued backing for the men’s and women’s national teams alongside the professional game and will contribute positively to the further growth and success of the sport through the next World Cup cycle.”

Scottish Rugby’s Head of Business Development Charlie Simpson said: “We have built a really strong partnership with Tennent’s over the years and have enjoyed working with them on some exciting projects, including match day experiences, online activations and support with grassroots activities.

“Together, we can continue to work on expanding the global reach of two synonymous Scottish brands whilst also working to promote the positive impact the investment from this partnership can bring to clubs and their local communities.”

Today marks the renewal of Tennent’s Lager and Scottish Rugby’s enduring 12-year partnership, extending their collaboration until 2028.

The partnership will support Scotland Men and Women, Edinburgh Rugby and Glasgow Warriors as they embark on an exciting period across the next four-year cycle. 

With Scotland Men having already embarked upon the start of a new World Cup cycle, milestones including Scotland Women working towards World Cup qualification, in addition to the two professional teams continuing to compete in the BKT URC and potential further Celtic Challenge leagues, the new deal will see Tennent’s support the sport in the coming years.

For the first time, the partnership with Tennent’s will support the Men’s and Women’s national teams equally. The announcement comes ahead of Scotland Women’s first home match of the Championship against France this weekend.

The extended deal will also see Tennent’s continue its match-day experiences at Scottish Gas Murrayfield with the Tennent’s Up & Under Bar and the ‘Best Seat in the House’ pitch side seat competition for all international games. Tennent’s will also continue to have pourage rights across Scottish Gas Murrayfield, Hive Stadium and Scotstoun for lager, cider, craft beer and non-alcoholic variants.

Paul Menzies, Beer Brand Director at Tennent’s owner C&C Group said: “Tennent’s has been a long-time supporter and champion of Scottish sport, and we are proud to be extending our partnership with Scottish Rugby through to 2028. 

“We are committed to playing our part in the first-class matchday experience at Murrayfield, whether that’s the atmosphere in the Up & Under Bar and the pitchside Best Seat activation, or with those who choose to enjoy a Tennent’s around each game.

“Celebrating the best of Scotland, the new deal will see continued backing for the men’s and women’s national teams alongside the professional game and will contribute positively to the further growth and success of the sport through the next World Cup cycle.”

Scottish Rugby’s Head of Business Development Charlie Simpson said: “We have built a really strong partnership with Tennent’s over the years and have enjoyed working with them on some exciting projects, including match day experiences, online activations and support with grassroots activities.

“Together, we can continue to work on expanding the global reach of two synonymous Scottish brands whilst also working to promote the positive impact the investment from this partnership can bring to clubs and their local communities.”

Today marks the renewal of Tennent’s Lager and Scottish Rugby’s enduring 12-year partnership, extending their collaboration until 2028.

The partnership will support Scotland Men and Women, Edinburgh Rugby and Glasgow Warriors as they embark on an exciting period across the next four-year cycle. 

With Scotland Men having already embarked upon the start of a new World Cup cycle, milestones including Scotland Women working towards World Cup qualification, in addition to the two professional teams continuing to compete in the BKT URC and potential further Celtic Challenge leagues, the new deal will see Tennent’s support the sport in the coming years.

For the first time, the partnership with Tennent’s will support the Men’s and Women’s national teams equally. The announcement comes ahead of Scotland Women’s first home match of the Championship against France this weekend.

The extended deal will also see Tennent’s continue its match-day experiences at Scottish Gas Murrayfield with the Tennent’s Up & Under Bar and the ‘Best Seat in the House’ pitch side seat competition for all international games. Tennent’s will also continue to have pourage rights across Scottish Gas Murrayfield, Hive Stadium and Scotstoun for lager, cider, craft beer and non-alcoholic variants.

Paul Menzies, Beer Brand Director at Tennent’s owner C&C Group said: “Tennent’s has been a long-time supporter and champion of Scottish sport, and we are proud to be extending our partnership with Scottish Rugby through to 2028. 

“We are committed to playing our part in the first-class matchday experience at Murrayfield, whether that’s the atmosphere in the Up & Under Bar and the pitchside Best Seat activation, or with those who choose to enjoy a Tennent’s around each game.

“Celebrating the best of Scotland, the new deal will see continued backing for the men’s and women’s national teams alongside the professional game and will contribute positively to the further growth and success of the sport through the next World Cup cycle.”

Scottish Rugby’s Head of Business Development Charlie Simpson said: “We have built a really strong partnership with Tennent’s over the years and have enjoyed working with them on some exciting projects, including match day experiences, online activations and support with grassroots activities.

“Together, we can continue to work on expanding the global reach of two synonymous Scottish brands whilst also working to promote the positive impact the investment from this partnership can bring to clubs and their local communities.”

Today marks the renewal of Tennent’s Lager and Scottish Rugby’s enduring 12-year partnership, extending their collaboration until 2028.

The partnership will support Scotland Men and Women, Edinburgh Rugby and Glasgow Warriors as they embark on an exciting period across the next four-year cycle. 

With Scotland Men having already embarked upon the start of a new World Cup cycle, milestones including Scotland Women working towards World Cup qualification, in addition to the two professional teams continuing to compete in the BKT URC and potential further Celtic Challenge leagues, the new deal will see Tennent’s support the sport in the coming years.

For the first time, the partnership with Tennent’s will support the Men’s and Women’s national teams equally. The announcement comes ahead of Scotland Women’s first home match of the Championship against France this weekend.

The extended deal will also see Tennent’s continue its match-day experiences at Scottish Gas Murrayfield with the Tennent’s Up & Under Bar and the ‘Best Seat in the House’ pitch side seat competition for all international games. Tennent’s will also continue to have pourage rights across Scottish Gas Murrayfield, Hive Stadium and Scotstoun for lager, cider, craft beer and non-alcoholic variants.

Paul Menzies, Beer Brand Director at Tennent’s owner C&C Group said: “Tennent’s has been a long-time supporter and champion of Scottish sport, and we are proud to be extending our partnership with Scottish Rugby through to 2028. 

“We are committed to playing our part in the first-class matchday experience at Murrayfield, whether that’s the atmosphere in the Up & Under Bar and the pitchside Best Seat activation, or with those who choose to enjoy a Tennent’s around each game.

“Celebrating the best of Scotland, the new deal will see continued backing for the men’s and women’s national teams alongside the professional game and will contribute positively to the further growth and success of the sport through the next World Cup cycle.”

Scottish Rugby’s Head of Business Development Charlie Simpson said: “We have built a really strong partnership with Tennent’s over the years and have enjoyed working with them on some exciting projects, including match day experiences, online activations and support with grassroots activities.

“Together, we can continue to work on expanding the global reach of two synonymous Scottish brands whilst also working to promote the positive impact the investment from this partnership can bring to clubs and their local communities.”