C&C Group launches new free e-learning wine course – ‘First Sip’

    C&C group’s new

    e-learning course

    C&C group, leading drinks manufacturer and distributor has launched a NEW e-learning course ‘First Sip’

    The first of its kind, ‘First Sip’ is a complimentary wine course that will be launched on 25 May and will be available to all C&C on-trade customers in the UK. C&C Group is the UK’s largest drinks distributor, incorporating Matthew Clark, Bibendum Wine and Tennent’s Wholesale, supplying over 35,000 outlets.

    The fun and interactive wine course takes approximately 20 minutes to complete and is designed for those with little or no wine knowledge. The course includes topics such as: where wine is made, how to describe wine to guests and how to serve wine. The course supports C&C’s vision to make wine training more accessible.

    Julia Bailey, Head of Wine Training at Bibendum, says:

    “We’re really excited to launch our new e-learning course, ‘First Sip’, across the C&C Group. Bibendum pioneered wine training, and this is the first online course we’ve been able to offer as complimentary e-learning and make accessible to all C&C Group customers.

    Personally, I love how and fun interactive the course is, and like most traditional e-learning, it doesn’t take hours to complete and focuses on the essentials of what you absolutely should know to work front of house with wine. We want to be able to offer as much support to our customers as we can, and right now what we’re hearing is that training on the fundamentals of wine and wine service is what’s needed.”

    To find out more visit www.bibendum-wine.co.uk/training-hub/

    A sparkle for the Platinum Jubilee

      C&C group’s new

      e-learning course

      C&C group, leading drinks manufacturer and distributor has launched a NEW e-learning course ‘First Sip’

      The first of its kind, ‘First Sip’ is a complimentary wine course that will be launched on 25 May and will be available to all C&C on-trade customers in the UK. C&C Group is the UK’s largest drinks distributor, incorporating Matthew Clark, Bibendum Wine and Tennent’s Wholesale, supplying over 35,000 outlets.

      The fun and interactive wine course takes approximately 20 minutes to complete and is designed for those with little or no wine knowledge. The course includes topics such as: where wine is made, how to describe wine to guests and how to serve wine. The course supports C&C’s vision to make wine training more accessible.

      Julia Bailey, Head of Wine Training at Bibendum, says:

      “We’re really excited to launch our new e-learning course, ‘First Sip’, across the C&C Group. Bibendum pioneered wine training, and this is the first online course we’ve been able to offer as complimentary e-learning and make accessible to all C&C Group customers.

      Personally, I love how and fun interactive the course is, and like most traditional e-learning, it doesn’t take hours to complete and focuses on the essentials of what you absolutely should know to work front of house with wine. We want to be able to offer as much support to our customers as we can, and right now what we’re hearing is that training on the fundamentals of wine and wine service is what’s needed.”

      To find out more visit www.bibendum-wine.co.uk/training-hub/

      Made For This

        tennents Made for this campaign

        Ryan Christie is Made For This

        Scotland star Ryan Christie has delivered a stirring rallying call to the nation and declared Scotland is Made For This ahead of a mouth-watering summer of football.

        The short film, part of the launch of Tennent’s  Made For This campaignsees an emotional Christie reflecting on Scotland’s long-awaited qualification for a major tournament and his now infamous post-match interview, which had the nation – and Sir Alex Ferguson – in tears.

        Fans across the country shared in the ecstasy of Scotland’s penalty shoot-out victory against Serbia last November and alongside David’s Marshall’s penalty heroics and ‘Boogie’ mania, Ryan Christie’s post-match interview was a defining moment that will live long in the memory – even more so than his second-half goal!

        “Anybody that speaks to me about that night, they obviously say congratulations on the game, but the main thing they’ve taken from it is the interview afterwards and saying they got a bit choked up as well,” said Christie.

        With excitement building for Scotland’s return to the big time, Tennent’s is ready to help fans enjoy a summer like no other and prove that as a nation, Scotland is Made For This.

        And if fans have goosebumps at the prospect of a home tournament featuring Scotland, Ryan Christie believes it’s something which will take a long time to sink in for the players:

        “I would have never thought in a million years that I would be part of the squad that did it. It’s a dream come true.

        “I think everybody’s just desperate to have that feeling of football fever over the summer again.

        “To think of the whole nation behind us, walking out at Hampden on home turf, it’s incredible. We’re determined to do everything we can to keep the dream going.”

        As a long-term supporter of the Scotland National Team, having first backed the squad for the World Cup in 1974, Tennent’s has shared in the highs and lows of past campaigns and knows what it means to be back at a major tournament.

        Cameron Matthews, Tennent’s Senior Brand Manager, says:

        “We’ve stood shoulder-to-shoulder with Scotland supporters for almost 50 years – we’ve celebrated, we’ve commiserated, and together we’ve lived in hope that the national team would have another chance to shine. It’s been 23 years in the making but without a doubt, it’ll be worth the wait.

        “Some of us are fortunate enough to remember the last time we were there, while for others, this will be their first taste of following Scotland at a major finals – either way, we can’t wait to help make this summer the most memorable yet for Scotland fans as we raise a pint to whatever lies ahead.

        “Ryan’s emotional interview in Serbia captured exactly what this moment means to Scotland fans. We’re made to be part of the big occasion. We’re renowned around the world for what we bring to major tournaments, and this summer we’re ready to show everyone that we’re Made For This.”

        With this summer’s tournament coinciding with the continued re-opening of Scotland’s pubs following the disruption of COVID-19 pandemic, fans are set to enjoy a crisp hand-poured pint of Scotland’s favourite lager while following the National Team once again.

        Scotland will kick off the campaign against the Czech Republic at Hampden, before a hotly anticipated showdown with the Auld Enemy, and a final game in Glasgow against Croatia; and Tennent’s Lager is ready to help fans enjoy the party of a generation whether at home or in the pub:

        • Over 1,300 bars across the country will be decked out with Tennent’s football supporter kits including limited-edition glassware to celebrate the milestone occasion.
        • Over 1 million promotional packs of Tennent’s Lager will be available in participating retailers nationwide, with 4500 prizes up for grabs including personalised Tennent’s football tops, mini footballs, captain’s armbands and vouchers for the Tennents.co.uk online store.
        • A new football focused e-commerce range will keep fans refreshed and kitted out – more details to be revealed next week

        Magners Promotion

          Magners promotion

          Luxury staycations and home upgrades to be won in Magners Summer promotion

          Magners Irish Cider launches six-month promotion for off- and on-trade SKUs
          Prizes include luxury staycations and at-home upgrades ranging from smart lights to barbecues

          Having spent so much time at home over the past year, there’s no doubt that Brits have become extremely familiar with their surroundings and are looking forward to socialising again. With outdoor entertaining and staycations sure to be on the up as restrictions continue to relax, Magners Irish Cider is helping drinkers to refresh their environment as part of its latest seasonal promotion.

          The When Time Bears Fruit promotion gives a sneak peek at Magners’ soon to be launched brand platform of the same name which will celebrate the popular cider brand’s renowned refreshment and its dedication to craft over time, and presents consumers with a new reason to embrace cider over the coming months.

          Magners has partnered with Handpicked Cottages to offer 20 ultimate staycation retreats, complete with a fully stocked fridge of Magners, along with thousands of home-improvement prizes including BBQs, TVs, smart lighting, Bluetooth speakers and more.

          The promotion is valid from 23 March across Magners Original 10x440ml can pack, 8x500ml bottle pack and single pint bottle in the off-trade, and draught Magners Original and Magners Dark Fruit in the on-trade. Consumers will be able to scan QR codes on promotional off-trade SKU packaging or on a limited-edition pint glass when the on-trade reopens. They’ll then be taken to a microsite to enter, where they find out immediately if they are a winner and what prize they have won.

          As the on-trade reopens across the country, the promotion will be supported by limited-edition glassware, new bottle artwork and various point of sale elements.

          Bulmers Orchard Glamping

            Bulmers glamping experience

            Win a magical Bulmers Orchard glamping experience

            More than just a competition, this is a chance to experience Bulmers as no one has ever before. Luxury transport to the Bulmers Orchard is how it all begins. Endless variety of food, music and entertainment for you and your closest companions. All day. All night. Stand among friends and sleep under stars in the breathtaking Bulmers Orchard.

            Conzo puts his stamp on Stockbridge

              C&C group’s new

              e-learning course

              C&C group, leading drinks manufacturer and distributor has launched a NEW e-learning course ‘First Sip’

              The first of its kind, ‘First Sip’ is a complimentary wine course that will be launched on 25 May and will be available to all C&C on-trade customers in the UK. C&C Group is the UK’s largest drinks distributor, incorporating Matthew Clark, Bibendum Wine and Tennent’s Wholesale, supplying over 35,000 outlets.

              The fun and interactive wine course takes approximately 20 minutes to complete and is designed for those with little or no wine knowledge. The course includes topics such as: where wine is made, how to describe wine to guests and how to serve wine. The course supports C&C’s vision to make wine training more accessible.

              Julia Bailey, Head of Wine Training at Bibendum, says:

              “We’re really excited to launch our new e-learning course, ‘First Sip’, across the C&C Group. Bibendum pioneered wine training, and this is the first online course we’ve been able to offer as complimentary e-learning and make accessible to all C&C Group customers.

              Personally, I love how and fun interactive the course is, and like most traditional e-learning, it doesn’t take hours to complete and focuses on the essentials of what you absolutely should know to work front of house with wine. We want to be able to offer as much support to our customers as we can, and right now what we’re hearing is that training on the fundamentals of wine and wine service is what’s needed.”

              To find out more visit www.bibendum-wine.co.uk/training-hub/