Bibendum has stood at the forefront of the drinks industry for the past 40 years, and continues to lead the way today. Bibendum sets the trends, inspiring wine drinkers to discover the world’s most exciting, authentic and mindful winemakers.

As an on-trade specialist, Bibendum works with a huge range of customers, from Michelin-starred restaurants and cocktail bars, to catering companies and pub groups.

Bibendum works with over 280 of the world’s most talented and authentic winemakers, partnering with mindful producers who pursue a positive impact on the planet and communities. In addition to the core range, there is an ever-evolving selection of fine wines from across the globe. But it’s not just about wine, and the portfolio also boasts some of the most exciting, market-leading spirits, beers, ciders and sakes in the world.

Bibendum has recently launched a brand-new online ordering platform, Bibendum Wine Online. Eligible customers can place orders 24/7, view previous orders and have access to exclusive online promotions.

Brand performance

  • Number of wines


  • % sourced direct

    85 %

  • % exclusive to Bibendum

    40 %

  • At Bibendum we are intent on shaking up the sustainable status quo, partnering with mindful producers who pursue a positive impact on the planet and their communities.

    London-based premium wine

  • Bibendum is a premium wine specialist, inspiring more adventurous, mindful wine drinking by spotting the next trend and seeking out interesting new styles.

    The premium wine specialist

  • Bibendum is committed to helping its customers grow their business, with the help and support of a nationwide sales team, market-leading insights, award-winning training and in-house designers. All dedicated to helping drive profitable category growth.

    Award-winning training