WHEN TIME BEARS FRUIT

Magners Cider is as refreshing today as when William Magner first conceived it over 80 years ago.

We have always produced our cider with a belief in the way we do things and respect for our craft and heritage. We celebrate the joy of the harvest, gathering 17 varieties of apples. We are thankful for the richness each passing year brings, fermenting for up to 18 months for a distinct, well-rounded taste.

After maturing, Magners is bottled and transported all around the world for everyone to drink it in just one way… over ice, with friends.

Brand performance

  • Ranked quality apple cider brand

    1

  • % increase in Magners Dark Fruit draught volume sales vs pre-covid

    13 %

Explore the range

  1. Magners Original

    4.5% ABV

  2. Magners Rose

    4.0% ABV

  3. Magners Dark Fruit

    4.0% ABV

  4. Magners Zero

    0.0% ABV

Brand stories

  • An Irish cider with rich heritage and accessible flavours that brings people together in the moment.

    We want to enjoy life and all of the spontaneity that comes with it.

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  • Made with 17 different apples, pressed and left for a couple of years to get extra tasty, it’s crisp, refreshing, and the best way to celebrate… well, pretty much anything. Available in bottle or can, and on draught. Best served chilled with great mates.

    The Original Irish Cider. Apples served over ice

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  • Magners Rosé is a new twist on a well-loved classic. Made with the same apples as the Original, it is sweeter and with more flavours making it similar to other ‘pink drinks’ like gin and wine.

    The perfect cooling summer drink for enjoying with friends or at home.

    Magners Rosé

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  • The only way to embrace the dark side… Bursting with sharp blackcurrant and jammy berries, Magners Dark Fruit cider is a refreshingly fruity addition to the Magners family.

    Dark Fruit

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