Italian Alpine Birra brewed since 1846
In 1846, Giuseppe Menabrea travelled to the town of Biella, in the foothills of the Italian Alps. There he discovered the perfect place for his brewery.
For over 170 years the family have brewed their remarkable birre using their own recipe and only five simple ingredients: water, barley, hops, yeast and brewer’s maize.
Placed at the crossroads of Europe at the foot of the Alps, they source the finest ingredients available.
The hops come from Hallertau, Bavaria. Gently aromatic, but harder to grow than other varieties, they truly deserve their designation as ‘noble hops’.
The pure, soft water flows straight into the brewery. Once sourced, the ingredients are meticulously brewed using a combination of traditional craftsmanship and innovative modern-day techniques under the supervision of Menabrea’s master brewer.
The resulting birra is then gently aged to ensure all their birra acquires its signature taste – complex, malty and hoppy with citrus undertones.
Then, and only then, can it be considered of adequate quality to become Menabrea.
Should you visit Biella today, you’ll still find Menabrea brewing their award-winning beer on the same site, made in the same way, by the same family, with the same ingredients, passion and care.
Brand performance
% increase of on trade draught volume sales vs pre-covid
47 %
% increase of on trade draught value sales vs pre-covid
53 %